Case Studies

James W. Fowler

“We wouldn’t change a thing! Angie is always upbeat and positive when she’s on a call, whether it’s 10 minutes or 2 hours. Knowing that she will meet her deadlines and produce a quality product only adds to her value. We would definitely recommend Angie to anyone who is wondering if their proposal process could use a refresh, no matter how long you have been involved in this type of work. Her knowledge of how to differentiate your team from other competitors is outstanding and she could be what makes your team stand out above the competition.” - Sondra Jameson, Proposal Manager, James W. Fowler

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• PROBLEM

James W. Fowler (JWF) had multiple strategic pursuits coming out around the same time in the Northwestern United States and only one proposal manager to do it all. This was not going to work. They were looking for a bit of everything, from writing, editing, layout, graphics, and turnkey proposal management consulting. And because they didn’t want to turn down bidding opportunities for key clients and not exhaust their sole marketer, they sought out proposal consulting assistance to get through their bidding peak.

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• SOLUTION

Over a period of 6 total months, Ideas at Dawn worked with the JWF team to help with 10+ proposal pursuits for multiple large public best-value projects, which included working simultaneously on several at one time. The team provided whatever JWF’s proposal manager needed. From writing a cover letter or resume, to review recovery and editing, and turnkey proposal management consulting. This process gave the team a focused approach to maximize the time spent on proposals. Ideas at Dawn also provided us with a professional proposal document that promotes our brand standards and provides clients with a clear and concise document that responds to their requirements.

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• RESULTS

From the first pursuit we collaborated on, we (Ideas at Dawn) proved that we could balance the pursuit process on multiple proposals and manage a multitude of priorities while always meeting deadlines. We would draft text that matched the tone of the rest of the document. Because of Ideas at Dawn’s involvement, the JWF team was free to focus on the strength of the team message, and we handled the rest. We helped them streamline their pursuit process and produce professional proposal documents without exhausting their team. Although the mental health of their team is a priority, we also helped them get shortlisted or win two of their strategic pursuits. Angie and her team were instrumental in focusing our proposal into a professional document that illustrated our strengths and the benefits that our team brought to the client.

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"We wouldn’t change a thing! Angie is always upbeat and positive when she’s on a call, whether it’s 10 minutes or 2 hours. Knowing that she will meet her deadlines and produce a quality product only adds to her value. We would definitely recommend Angie to anyone who is wondering if their proposal process could use a refresh, no matter how long you have been involved in this type of work. Her knowledge of how to differentiate your team from other competitors is outstanding and she could be what makes your team stand out above the competition.”

Sondra Jameson, Proposal Manager, James W. Fowler

Is your firm needing support to get through a peak of must-win proposals? Send an email to connect@ideasatdawn.com or book a call below to see if we are a fit.