About the Book
What if proposals didn’t feel like chaos?
From Chaos to Clarity is part story, part strategy — and 100% grounded in real-life proposal leadership. If you’ve ever juggled last-minute changes, chased SMEs for content, or carried the weight of getting it all done… this book gets you.
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You’ll learn the exact mindset, systems, and leadership practices that make proposal work more sustainable — and more successful.
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📚 Available in:
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eBook
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Paperback
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Hardcover
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Choose Your Bundle
More than a book — get the full toolkit.
No more scattered documents or reinventing the wheel.
Each bundle builds on the last — choose what fits your style, pace, and role.
Why It Works
Built by a proposal pro — for proposal pros.
You don’t need more theory. You need tools that work in real life — in the messy, deadline-driven world of proposals. That’s exactly why From Chaos to Clarity exists.
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Everything in this system is rooted in 20+ years of hands-on proposal experience. It’s not about perfection — it’s about progress.
This is a system designed to help you lead with intention, stay focused under pressure, and build habits that last beyond the next submittal.
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Why it works:
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🟡 Clear Process: You get a repeatable framework you can actually follow — not just for one proposal, but for all of them.
🟡 Real Tools: Templates, trackers, calendars, and guides that save you time and reduce stress (instead of adding to your to-do list).
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🟡 Practical Mindset Support: Lightbulb moments, affirmations, and reflection prompts to help you reset and show up strong — especially on tough days.
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🟡 Leadership Built In: From delegation to team alignment, these tools are made to grow with you as you lead projects, people, and pursuits.
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“This is the book I wish I had 15 years ago.”
— Angie Wolfe, Founder of Ideas at Dawn
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About the Author
Meet Angie Wolfe
Angie Wolfe is a proposal strategist, trainer, and speaker who’s spent more than two decades helping architecture, engineering, and construction (AEC) professionals lead proposals with more confidence and less chaos.
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She’s the founder of Ideas at Dawn, a consultancy built to support the people behind the pursuit. From coaching and workshops to custom tools and team systems, she brings clarity, empathy, and structure to the proposal process — one relationship at a time.
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When she’s not writing win themes or building better templates, you’ll find her cheering on her sons at hockey, flag football, and baseball games, baking something sweet, or exploring new places with her family and two dogs.
Q: Can I use this with my team?
A: Yes! All of the tools are designed for solo use and team development. Whether you’re leading the pursuit or mentoring others, the systems flex with your needs.
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Q: Do you offer firm-wide or custom training?
A: Absolutely. We work with firms of all sizes to deliver custom training, templates, and clarity coaching. Let’s talk about what fits your team.
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Q: Is the planner dated?
A: Nope — it’s undated, which means you can start using it any time of the year (or restart when proposal life gets wild).
Q: What’s the best place to start?
A: The Clarity Bundle is our most popular pick for getting started — book, workbook, and planner all in one. Want everything? Go for the Ultimate Clarity System to get every tool and training.