4 Proposal Strategy Lessons I Learned Watching the Colorado Avalanche

Last week, my family and I took a break from the usual chaos and caught a Colorado Avalanche game. It was an intense matchup against the Buffalo Sabres, and it ended with an overtime win that brought the whole arena to its feet.

But here’s what surprised me: that game felt a lot like proposal management.

Here are 4 unexpected lessons from the ice that can elevate how you lead proposals.

1. Strategy Wins

Even the fastest skaters don’t win without a plan. Hockey teams strategize before they ever step on the ice—and proposal teams should too.

Start every pursuit with:

• A solid win strategy

• Clear section outlines

• Assigned roles

• Realistic deadlines

2. Teamwork Is the Only Way

A goal isn’t just about the scorer. It’s about everyone behind the play. In proposals, no win happens without:

• Writers

• Coordinators

• Graphics

• Leadership

• SMEs
  

Collaboration and communication drive better outcomes than isolated effort ever will.

3. Pressure Requires Poise

The final minutes of a game—or proposal delivery—can test your team. Stay grounded. Review carefully. Double check everything. And keep your cool.

4. Don’t Skip the Celebration

Even small wins matter. Celebrate them. It boosts morale, strengthens team culture, and makes the hard work feel worthwhile.

Wrap Up:

Whether it’s a last-minute goal or a submitted proposal, the win feels so much better when you’ve worked for it as a team.

Take the lesson from the rink: Plan smart. Work together. Stay cool. Celebrate big.

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