Stop Writing Proposals Before You Know the Story
- Ideas at Dawn
- Jul 2
- 1 min read
When your team skips the "why," everything else falls apart.
In Chapter 2: Igniting the Vision of my book, From Chaos to Clarity, I discuss one of the biggest mistakes proposal teams make: diving into writing without understanding the story they need to tell.
Before we get too deep into logistics, I always ask:
“What are we really trying to achieve with this pursuit?” “What do we want the client to remember most about us?”
If your team can’t answer these questions, everything else becomes chaotic, because you end up writing from a place of reaction rather than intention.
Try This Simple Prompt
The next time your team gathers for a kickoff, ask:
“If we had just 30 seconds with the client, what would we want them to remember?”
Encourage your team to move beyond generic responses and get specific. This single question can help align both your message and your team.
Want More?
That’s just one takeaway from From Chaos to Clarity: Unlock the Proven Process to Boost Your Win Rates. The book provides a comprehensive 6-step framework designed to help your team regain structure, strategy, and sanity in your proposal process.
It’s available now in paperback, hardcover, and Kindle!
More clarity awaits you—both on the page and in your process.
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