What a Neurosurgeon’s Memoir Taught Me About Purpose in Proposal Work

Our industry often operates under urgency, but occasionally, a story comes along that truly stops you in your tracks.

That was my experience after reading *When Breath Becomes Air*, a memoir by Dr. Paul Kalanithi, a neurosurgeon who was diagnosed with terminal cancer at the height of his career. His story is not solely about illness; it delves into identity, work, and, above all, purpose.

A Memoir That Goes Beyond Medicine

Dr. Kalanithi writes with grace and depth about his transformation from doctor to patient. He contemplates what it means to live fully, even as time slips away. His overarching lesson? Purpose is everything. Even in the final chapter of life, he remained focused on meaningful work, intentional living, and authentic storytelling.

The Connection to Proposal Work

As proposal professionals, we often work at a fast pace. But what if every proposal we submitted reflected our firm’s deeper mission? What if every strategy session revisited our "why"? We're not just submitting documents; we're conveying our vision, values, and our commitment to making a difference.

Let’s Lead With Purpose

This book serves as a reminder to infuse meaning into our everyday work. Here are some ways to do that:

• Make your proposal storytelling reflect your true values.

• Use reviews to align with your firm’s long-term goals.

• Take time to connect with your team and remind them that they matter.

If you're searching for a book that challenges you to think bigger about life and work, "When Breath Becomes Air" is a must-read. Also, if you have read a book that has significantly shaped your leadership or proposal style, I would love to hear about it.

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