Mid-Year Reset: Smarter Proposal Writing for AEC Teams in 2025

Ideas at Dawn
Jun 9
2 min read

As we reach the midpoint of 2025, it's an opportune moment for AEC professionals to reassess and improve their proposal writing processes. Instead of rushing from one proposal to the next, ask yourself:

What’s working?
What’s not?
How can we finish the year stronger?

This reflection isn’t just for introspection; it’s a chance to enhance your team's approach to writing, collaboration, and winning work.

The Impact of Leadership on Proposal Writing

Effective proposal writing relies on good leadership. Earlier this year, I worked with a team facing high turnover and last-minute RFPs. Their leader focused on small changes like daily check-ins and celebrating small wins. The result? Increased engagement and stronger proposals.

Ask yourself: Are you promoting better writing or adding stress? Leadership is crucial for organization and support during tough times.

Key Tools for Improved Proposal Writing

Daily Proposal Check-Ins (POTD Meetings) Quick 10- to 15-minute meetings to clarify priorities and reduce miscommunication, leading to:
- Clear assignments
- Fewer dropped tasks
- More focus on quality writing
The Six-Step Proposal Writing Framework This framework organizes the proposal process into six phases, enhancing clarity and reducing stress. Teams that use it produce stronger content on time.

Trends in Proposal Writing for 2025

AI as an Assistant, Not a Replacement

Tools like ChatGPT and Grammarly help generate content and improve clarity but should complement, not replace, human input.

Prioritize Personalization

Move away from generic templates. Tailored proposals resonate more with clients and improve selection chances.

Focus on Soft Skills

The success of your proposal writing process is tied to teamwork and adaptability. Invest in team development for better outcomes and less burnout.

Seek Proposal Writing Support Now

Don’t wait until Q4 for training—now is the time! If you’re interested in a workshop or coaching session, go for it. If you need help framing your request for approval, I'm here to provide templates and guidance.